LULA is the Clean Skincare Brand You Should Know About
By: Valeria Ramos
Every beauty enthusiast knows that skincare is the best foundation. This is exactly what inspired celebrity makeup artist Sarah Uslan to create LULA, a clean beauty brand with a mission to create multi-generational good.
In a recent episode of our Office Chats podcast, Sarah discussed her career as a makeup artist (including working under Bobbi Brown), starting a small business, and her advice for working moms.
Meet Sarah Uslan, the celebrity makeup artist behind LULA:
Sarah Uslan has worked with the likes of Beyoncé, Florence Pugh, Emma Roberts, and more. Her work has been featured on the red carpet and in magazines like Allure, Harpers Bazaar, and Elle.
It was during her time on set that Sarah realized the product she wanted to use the most on clients didn’t exist.
“When I couldn’t find the right products, I began blending my own creations—ones that worked great on their own or layered beautifully with makeup for a luminous look,” Uslan said.
Thus, the Beyond Balm was born—a nutrient-rich balm that melts into the skin to nourish, soothe, and reveal a natural glow either on its own or layered with makeup.
“From prepping skin on set to being a busy mom, I love easy products that can be used anywhere. Botanicals and essential oils come together for multipurpose beauty—that’s how LULA was born.”
What is LULA’s mission and where does the company name come from?
Two SKUs later, Sarah launched LULA with a mission to provide botanical-based beauty products and a philosophy to treat the Earth with kindness for future generations.
“It was important for me to name the company after my daughter Tallulah as it’s a commitment to caring; not just for ourselves, but for our planet,” Uslan said.
“It’s why LULA’s products are and always will be clean and conscious. I hope one day she and my son Finley are proud of LULA and continue to treat themselves, others, and our earth with a little extra kindness.”
LULA’s packaging is made from recyclable materials and they use a zero-waste platform to keep empty jars & bottles out of landfills.
You can learn more about LULA and its commitment to sustainability here.