Move over, Barbiecore and coastal cowgirl — summer 2025 has a new aesthetic, and it’s dripping in tropical vibes. Say hello to Guava Pink, the season’s freshest color trend taking over wardrobes, beauty looks, and your social media feeds.
Dubbed “Guava Girl Summer” by TikTok creators, this juicy hue is the perfect mix of soft coral, blush pink, and a dash of tropical fun.
From refreshers and smoothies to lip balms and dresses, here’s why Guava Pink is everywhere right now—and how you can wear it.
How Guava Pink Became the Color of Summer 2025
Like many beauty and fashion trends, Guava Pink got its roots in the kitchen. This spring saw a wave of guava-flavored launches across major brands, including Waterloo’s Guava Berry sparkling water, Dunkin’s Tropical Guava Refresher, and Pret-a-Manger’s Guava Matcha.
It didn’t take long for the color of these drinks—a warm, sun-kissed pink with peach undertones —to start influencing consumer cravings outside the culinary world. Enter the guava-infused lip glosses, pink-toned nail polish, and tropical two-piece sets.
How to Wear Guava Pink
Guava Pink is surprisingly versatile. Whether you’re going for sun-kissed and breezy or vibrant and bold, there are countless ways to tap into this trend
BEAUTY Must-Haves
Summer Fridays Pink Guava Lip Balm: Launching June 3, this sheer pink lip treatment adds moisture and shine to your lips with a hint of guava flavor.
Refy Cream Blush in Guava: This high-pigment, buildable blush creates a stunning sun-kissed look on all skin tones.
Eadem Guava Fresca Lip Balm: This 3-in-1 intensive lip treatment acts as a moisturizing balm or overnight lip mask, perfect for skincare enthusiasts.
Guava Gloss Nail Polish: This color from Olive & June looks incredible against bronzed skin.
Guava Perfume Hair & Body Mist: This alcohol-free, tropical mist blends guava, lemon zest, and peach to deliver a juicy, long-lasting scent while adding a hydrating, sun-kissed shimmer to your skin and hair.
Guava Pink Clothes
Aritzia Square-Neck Top: This square-neck tank offers a comfy, body-hugging fit in soft, stretchy ribbed fabric—perfect for effortless summer looks, from laid-back to dressed-up.
Floral Maxi Skirt: This tropical maxi skirt features a dreamy floral print that brings paradise to you—perfect for dressy summer moments, Sunday brunches, and sipping guava drinks in style.
Sam Edelman Heels: These kitten heels are the epitome of feminine elegance with dainty straps and floral accents—perfect for summer weddings and chic evening looks.
Monday Swimwear Bikini: This pink bikini top and bottom in a gorgeous guava hue is flattering on every skin tone and feels like a direct invite to a beach day.
Monday Swimwear One-Piece: This ribbed one-piece swimsuit features a sultry cut-out and flattering silhouette, designed to showcase your figure with a chic, gold detail.
Guava Pink Accessories
Pink Mini Bag: This cute bag adds a playful pop of color to any outfit—perfect with a white tee and jeans or a breezy summer mini dress.
Flower Hair Clip: This guava-colored flower hair clip adds a playful touch to every outfit.
Huggie Hoop Earrings: These pink geo stone huggies add a fun pop of guava to any look, featuring recon stone and gold-plated details.
Incorporating Trends Intentionally
Part of the magic of summer is fully leaning into the season—its colors, tastes, and smells. And incorporating trends doesn’t have to be about overconsumption, it can be intentional.
Guava pink can be more than a color—it can be a mood, a vibe, a reminder to enjoy what’s sweet, soft, and fleeting about summer.
Maybe it’s looking forward to your next girls’ night, picking out a guava-hued dress that makes you feel confident and sun-kissed. Or planning a weekend getaway and choosing a new guava-scented perfume—one that will forever remind you of this summer, this version of you.
Let this trend be your excuse to savor it all a little more.
