Achieve Luxury Brand Aesthetics at Any Price Point
By: Olivia Marrone
However, the high price tags associated with luxury goods often make them unattainable for many people. But fret not, as there are ways to achieve that coveted luxury brand aesthetic without breaking the bank.
In this article, we will explore a variety of strategies and tips to help you infuse your personal style with luxury, regardless of your budget.
3 Ways to Achieve Luxury Brand Aesthetics At Any Price Point
Research and Inspiration
To achieve a luxury brand aesthetic, start by immersing yourself in the world of high-end fashion and design. Follow luxury brands on social media, browse their websites, and study their collections. Look for common themes, colors, patterns, and silhouettes that resonate with you. This research will help you identify the specific elements you want to incorporate into your own style.
- Valentino: Immerse yourself in Valentino’s romantic aesthetic, characterized by a sophisticated color palette of rich reds, elegant blush tones, deep burgundy, and touches of ethereal whites.
- Saint Laurent: Discover Saint Laurent’s edgy and glamorous style, with a color palette that embraces bold blacks, sleek grays, sophisticated navy blues, and occasional pops of metallic silver or gold.
- Chloé: Dive into Chloé’s effortlessly chic and feminine aesthetic, defined by a soft and muted color palette. Explore shades of blush pink, warm beige, earthy terracotta, soft neutrals, and hints of pastel hues, creating a dreamy and romantic atmosphere.
- Chanel: Explore the timeless elegance of Chanel, known for its classic black and white color palette, along with touches of soft pastels and rich jewel tones.
Pay Attention to Detail
To incorporate the aesthetic of luxury brands into your wardrobe, embrace their meticulous attention to detail. Take note of your favorite brands’ styling in ad campaigns and key elements showcased in their runway shows.
By paying attention to these details, you can focus on refining the finer aspects of your outfits. Enhance your look by attending to finishing touches, such as well-manicured nails, polished shoes, and tasteful jewelry. Keeping your clothing clean, tailored, and well-maintained can elevate the overall luxury aesthetic you aim to achieve.
- Ralph Lauren: The brand’s ad campaigns convey timeless sophistication and classic American elegance. Ralph Lauren’s collections evoke nostalgia and celebrate the brand’s heritage, showcasing iconic pieces like the polo shirts, tailored suits, and equestrian-inspired fashion.
- Fendi: The brand’s ad campaigns exude sophistication and modern luxury, capturing the essence of Italian elegance. Fendi’s runway shows typically feature a combination of luxurious fabrics, intricate embellishments, and bold patterns.
- Jacquemus: The brand’s ad campaigns convey a sense of effortless elegance and a sun-soaked aesthetic, evoking the spirit of the French Riviera. Jacquemus’ runway shows feature earth tones, playful silhouettes that blend simplicity and sophistication, plus a sense of joie de vivre.
Review the Head Designer’s Creative History
To truly understand and incorporate the aesthetic of a luxury brand, it is essential to delve into the head designer’s creative history. Take the time to explore their previous collections, runway shows, and design philosophy.
By examining their body of work, you can gain insights into their artistic vision, design signatures, and the evolution of their aesthetic. Understanding the head designer’s creative journey will provide valuable context and inspiration, allowing you to better align your style with the brand’s aesthetic.
- Tom Ford: From Gucci to his eponymous label, Ford’s overall aesthetic embodies sensual glamour and refined luxury. His designs often feature sleek silhouettes, bold colors, and a touch of provocative allure, creating a sense of empowered sensuality.
- Versace: Donatella Versace’s overall aesthetic is glamorous and bold, embodying a celebration of excess and opulence. Her designs are characterized by vibrant colors, daring cutouts, statement prints, and luxurious embellishments, creating a high-octane and confident style.
- Dior: Maria Grazia Chiuri’s overall aesthetic for Dior is feminine and empowering. Her designs often incorporate delicate floral motifs, flowing fabrics, and a touch of whimsy, celebrating the beauty of femininity while emphasizing strength and individuality.
Achieving a luxury brand aesthetic is not solely reserved for those with unlimited budgets. By understanding the key elements of luxury aesthetics, conducting thorough research, investing in quality pieces, and paying attention to detail, you can effortlessly infuse your personal style with a touch of luxury.
Remember, it’s not about the price tag but rather the intentionality and thoughtfulness you put into curating your own unique style. So go ahead and embrace luxury at any price point, and let your personal style shine with sophistication and elegance.